sales

2nd February 2018

Are rapid radio advert T&C’s pointless?

Arethesereallylongandillegiblerattlingoffoftermsandconditionsattheendofradioadvertsagoodidea? As I’ve written in the past, I don’t see radio as dying out anytime soon, whether that be in marketing or in general. Only earlier […]
24th March 2017
coke2

Coca-Cola – The Grandfather of Modern Marketing

I love marketing genius and I love Coca-Cola. That’s why I’m not ashamed to own a Coca-Cola T-shirt, have a Coca-Cola glass, bottle opener, poster on […]
3rd March 2017

The marketing genius of Piggley Winks

I have written previously about the idea that so-called “traditional” advertising forms, television and radio are dead or less effective than have been before. I pointed […]
9th February 2017

Artificial Intelligence – Friend or Fiend

Writing in the Daily Telegraph recently Professor Trevor Harley rightly warns of the impending risks posed by Artificial Intelligence (AI) to employment and society at large. […]