sales

2nd February 2018
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Are rapid radio advert T&C’s pointless?

Arethesereallylongandillegiblerattlingoffoftermsandconditionsattheendofradioadvertsagoodidea? As I’ve written in the past, I don’t see radio as dying out anytime soon, whether that be in marketing or in general. Only earlier […]
1st June 2017
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Journal Column – Big Names Dodging Taxes

24th March 2017
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Coca-Cola – The Grandfather of Modern Marketing

I love marketing genius and I love Coca-Cola. That’s why I’m not ashamed to own a Coca-Cola T-shirt, have a Coca-Cola glass, bottle opener, poster on […]
3rd March 2017
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The marketing genius of Piggley Winks

I have written previously about the idea that so-called “traditional” advertising forms, television and radio are dead or less effective than have been before. I pointed […]