marketing

17th July 2018
WC 1966

Football’s coming home

The English may have invented association football, but the rest of the world turned it into the beautiful game. And that has become all the more […]
28th February 2018
Holmes 1

‘You know my methods, Watson’

Does golden-age detective fiction hold the answers to the post-truth crisis? In this post-truth world, trying to navigate the truth when reading/watching the news is in […]
2nd February 2018
page2

Are rapid radio advert T&C’s pointless?

Arethesereallylongandillegiblerattlingoffoftermsandconditionsattheendofradioadvertsagoodidea? As I’ve written in the past, I don’t see radio as dying out anytime soon, whether that be in marketing or in general. Only earlier […]
27th October 2017
Walkers logo

Britain’s biggest referendum yet?

Walker’s crisps have unleashed a new marketing campaign which has struck me, and indeed many more people that I know, as seemingly ridiculous. The concept is […]