marketing

2nd February 2018

Are rapid radio advert T&C’s pointless?

Arethesereallylongandillegiblerattlingoffoftermsandconditionsattheendofradioadvertsagoodidea? As I’ve written in the past, I don’t see radio as dying out anytime soon, whether that be in marketing or in general. Only earlier […]
27th October 2017

Britain’s biggest referendum yet?

Walker’s crisps have unleashed a new marketing campaign which has struck me, and indeed many more people that I know, as seemingly ridiculous. The concept is […]
13th September 2017

Oh-levels

GCSE results came out recently, and many people shared their results. But the grades admittedly confused me slightly. Whereas I understood perfectly the ABC etc. system, […]
8th June 2017

Adverts and politics

Adverts and politics: Good intentions, bad reasons and ugly outcomes I wrote last time about playing with political truths in a way that might be to […]