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3rd March 2017

The marketing genius of Piggley Winks

I have written previously about the idea that so-called “traditional” advertising forms, television and radio are dead or less effective than have been before. I pointed […]
27th September 2016

Is “traditional” advertising dead?

Judging by the content of some marketing blogs, a lot of people in the world of marketing appear to believe that “traditional” advertising is dead, being […]