advertising

2nd February 2018

Are rapid radio advert T&C’s pointless?

Arethesereallylongandillegiblerattlingoffoftermsandconditionsattheendofradioadvertsagoodidea? As I’ve written in the past, I don’t see radio as dying out anytime soon, whether that be in marketing or in general. Only earlier […]
8th June 2017

Adverts and politics

Adverts and politics: Good intentions, bad reasons and ugly outcomes I wrote last time about playing with political truths in a way that might be to […]
24th March 2017
coke2

Coca-Cola – The Grandfather of Modern Marketing

I love marketing genius and I love Coca-Cola. That’s why I’m not ashamed to own a Coca-Cola T-shirt, have a Coca-Cola glass, bottle opener, poster on […]
8th March 2017

Oscars 2017: PR, Politics and Pasquinade

Pasquinade, in case you are wondering, is an Ancient Roman word meaning lampoon in a public place where the culprit is anonymous, which to me very […]