advertising

2nd February 2018
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Are rapid radio advert T&C’s pointless?

Arethesereallylongandillegiblerattlingoffoftermsandconditionsattheendofradioadvertsagoodidea? As I’ve written in the past, I don’t see radio as dying out anytime soon, whether that be in marketing or in general. Only earlier […]
8th June 2017
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Adverts and politics

Adverts and politics: Good intentions, bad reasons and ugly outcomes I wrote last time about playing with political truths in a way that might be to […]
1st June 2017
The-Journal

Journal Column – Big Names Dodging Taxes

24th March 2017
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Coca-Cola – The Grandfather of Modern Marketing

I love marketing genius and I love Coca-Cola. That’s why I’m not ashamed to own a Coca-Cola T-shirt, have a Coca-Cola glass, bottle opener, poster on […]