News

24th March 2017
coke2

Coca-Cola – The Grandfather of Modern Marketing

I love marketing genius and I love Coca-Cola. That’s why I’m not ashamed to own a Coca-Cola T-shirt, have a Coca-Cola glass, bottle opener, poster on […]
8th March 2017
Oscars2017predictions

Oscars 2017: PR, Politics and Pasquinade

Pasquinade, in case you are wondering, is an Ancient Roman word meaning lampoon in a public place where the culprit is anonymous, which to me very […]
3rd March 2017
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The marketing genius of Piggley Winks

I have written previously about the idea that so-called “traditional” advertising forms, television and radio are dead or less effective than have been before. I pointed […]
2nd March 2017
The-Journal

Journal Column – How can the NHS work for 21st Century Life