The history of success in relation to films is fascinating. During the studio era, (1930-1948) cinemas were owned by the studios and so marketing wasn’t really […]
Building brand equity and creating a change in consumer awareness is not too difficult and the answer is relatively simple. It is to inform and educate […]
Everyone is, of course, familiar with the basic way in which celebrity branding plays out. If people like the celebrity, they will be more likely to […]
Judging by the content of some marketing blogs, a lot of people in the world of marketing appear to believe that “traditional” advertising is dead, being […]
