21st November 2016
Republican presidential candidate Donald Trump speaks to supporters as he takes the stage for a campaign event in Dallas, Monday, Sept. 14, 2015. (AP Photo/LM Otero)

Trump is far from stupid, as his campaign shows

This month many mourned Hillary Clinton’s defeat and the victory of Donald Trump as the next president of the United Sates.  All the more remarkable as […]
11th November 2016

New Words Not Wanted Here

As someone who writes for a living, I have a great admiration for the wonderfully extensive choice of vocabulary the English language has to offer.   Indeed, […]
4th November 2016

Creativity vs. Popularity in the film industry

The history of success in relation to films is fascinating. During the studio era, (1930-1948) cinemas were owned by the studios and so marketing wasn’t really […]
24th October 2016

Advertorial launch set to build brand awareness

Building brand equity and creating a change in consumer awareness is not too difficult and the answer is relatively simple. It is to inform and educate […]