Impression Marketing is working with a Government based initiative to provide ‘co-funding’ to offer the opportunity for SME’s and new businesses to advertise on TV.
Television advertising is still, statistically, the best medium for advertising to consumers. The good news is that in recent years the number and diversity of commercial TV channels has grown considerably and with increased competition for advertising revenue the cost of TV advertising has come down considerably.
Impression Marketing owner, Angus Long, explains a bit more. “In short, the incentives are based upon offering a 50/50 co-funded package based on getting two packages for the price of one a ‘buy one get one free’ if you like! – However, there may also be the opportunity of getting a 50% contribution towards just one package.
Each funded package is treated on an individual case-by-case scenario and we have teamed up with some excellent people to help secure the right package and advert production to achieve the best potential based upon the principle target consumer of the businesses.”
“This is open to any business that wants to take advantage of TV advertising. This can be national coverage, individual regions or a collection of regions, as well as Sky, Catch up and the Hub. The main qualifying criteria is that the business must not have advertised on mainstream TV over past two years
Another added benefit is being able to say ‘As Seen on TV’ on other marcoms, which is also proven to increase the effectiveness of non-TV advertising mediums. A win-win ”
For more information on this excellent marketing opportunity contact us on:
Tel: 0191 432 6849